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Bleed
Printed area which extends off the trimmed area. It is not possible to print all the way to the edge of the paper sheet. To achieve this effect it is necessary to print a larger area than is required and then trim the paper down. Typically a designer would allow an extra 3mm of bleed to colour and image areas to allow for a little leeway when trimming.
Bond Paper
A basic uncoated paper, often used for copying or laser printers. The better quality bond papers, with higher rag content, can be used for letterheads.
CMYK
Cyan (blue), Magenta (red), Yellow and Black - used as the basic colours inthe printing industry. See ‘Four Colour Process’.
Coated Stock
Paper which has a coating, usually of china clay. It can be gloss, silk or matt and is suitable for jobs requiring a fine finish such as colour brochures and annual reports.
Crop Marks
In printing, marks placed on the copy to indicate the edge of the paper. Used as a guide when cutting documents to finished size.
Die-Cutting
The process of using sharp steel rules to cut special shapes, such as the pockets of a folder.
Encapsulation
A form of protective enclosure for papers and other flat objects; involves placing the item between two sheets of transparent polyester film (available in various thicknesses) that are subsequently sealed around all edges.
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